Marketing Planning and Strategy (The Dark Side)1 Assignment

Marketing Planning and Strategy (The Dark Side)1 - Assignment Example Through excellent use of promotion tools, an organization can create new product/service needs and influence consumers to spend additionally. Similarly, the tool of marketing can be effectively used to identify the changing consumer needs and to satisfy those needs before losing customers to competitors. Undoubtedly, there is a dark side of marketing. Fraudulent multi-level marketing (MLM) is identified to be a major dark side of marketing. As Manning (2010, p. 367) points out, fraudulent MLM requires high entrance fees or expensive purchases without involving any authentic product or service. Using the concept of MLM and unrealistic schemes, it is easy to trap modern people who wish to become rich effortlessly. Compromising credibility is another dark side of marketing. Today even well established companies market their products and services to customers without disclosing the real benefits and costs. Hidden tariff rates and conditions are increasingly used by companies to attract more customers and to improve sales. Enron Corporation and Worldcom are two prominent examples of companies that have compromised their ethics/values for increased sales and

Bank analysis paper-Economics Essay Example | Topics and Well Written Essays - 1250 words

Bank analysis paper-Economics - Essay Example The second part is done in order to get an idea about the safety and soundness of Citibank Las Vegas branch from a depositor’s perspective. There are a number of ways to examine the profitability of a bank; for example, for measuring the after-tax rates of return, ROA (the return on assets) and ROC (the return on capital), are extensively utilized for testing the performance of banks. The analysts and regulators of the bank use these measures in order to assess the performance of other players in the industry as well as to forecast trends in market structure. This helps them to gather data to predict bank failures and mergers, and also to come up with a strategy that serves the interests of their bank well. Return on assets (ROA) of a firm is an indicator of how profitable the firm is relative to its total assets, and is calculated by dividing the net income of the firm by its total assets. ROA gives us an idea about how efficient the management of the firm is at generating earnings by using its assets. A higher ROA percentage is considered better as this means that the same level of investment is yielding more earnings for the firm. Citibank’s net income in the year 2009 was $107,923,000,000, and its total assets were worth $1,161,361,000,000. This results in a ROA of 9.3% for the year 2009 which is considerably higher than the ROA recorded in 2008 (74,767Mn/1,227,040Mn = 6.1%). This suggests that there has been a rise in Citibank’s ability to earn with lesser amounts of input i.e. the profitability of Citibank has increased. Return on Capital (ROC), on the other hand, is a measure of how efficiently a firm uses the money that has being invested in its processes. It is being measured by the division of net income and the total capital. ROC should always be greater than the rate at which the firm borrows money. This is to ensure that an

Performance and Reward Management Assignment Example | Topics and Well Written Essays - 3000 words

Performance and Reward Management - Assignment Example The above issue is critically discussed in this paper. Reference is made particularly to the potential decrease of the payroll costs without the corporate plans to be affected. The reward practices, as a tool for supporting employee motivation, are analytically explained because of their high contribution in the increase of payroll costs. Particular emphasis is given on the problematic relations between the reward policies and practices since the above problems can negatively affect the payroll costs of organizations. A series of studies related to the issues under discussion have been studied. It is made clear that the limitation of payroll costs, as a strategic target of firms in different industries, is feasible; however, it is not clear whether the above finding involves in all organizations or whether there are organizations where the limitation of payroll costs is more difficult – especially when the need for increased profits, even in the short term is high and the limi tation of payroll costs would negatively affect such effort. In any case, the decrease of payroll costs should be adopted by all organizations, which are interested in establishing a long-term growth. The use of specific strategies, as indicatively suggested below, could help these firms to be protected from failures in their plans, as a potential consequence of the limitation of payroll costs across their departments. 2. Reward policies – role and forms In everyday business practice, the term ‘reward’ is used instead of the terms ‘salary’ and ‘wages’ (Cowling et al. 1998, p.173). In other words, the particular term is used in order to show all the potential benefits of an employee from his work in a specific organization. Moreover, the term reward can include both the monetary and the non-monetary benefits of employee in the workplace (Cowling et al. 1998, p.173). It should be noted that reward, as described previously, is part of a gre ater framework, the reward system, which has specific structure and rules as explained below. Moreover, in the context described above, reward can affect the payroll system of each organization (which under these terms is considered equal to the reward system). For this reason, the evaluation of the potential limitation of the payroll costs of a particular organization requires the reference to the reward system of the specific organization. The reward system of each organization can be differentiated, in accordance with the organizational culture and goals but also with the resources available for the realization of the relevant plans. In accordance with Armstrong (2007) the reward system established in modern organizations is likely to include a series of policies and practices, as for example: a) a reward strategy including the future plans of the organization regarding the payroll of employees, b) a reward strategy that refers to the terms on which the payment of employees in va rious organizational departments is based – compared to the average salary of employments within the same industrial sector; the particular strategy needs to be based on the relevant provisions of the law – referring both to the type of the reward given to each employee but also to the level of the reward, c) a reward practice referring to the techniques used for estimating the effectiveness of job evaluation techniques – as developed within the local or the international

A Kinematic Analysis of a dominant versus non-dominant leg football Lab Report - 1

A Kinematic Analysis of a dominant versus non-dominant leg football kick - Lab Report Example In this research, a comparison will be made between the kinematics of the kicking of the dominant leg and that of the non-dominant leg. This study intends to study the kick for shooting the ball and for accomplishing low-drive ball. The objective of this study is to apply the information that improves the skills and level of performance of the non-dominant leg of the soccer player. Further to that, this study aims at examining findings on the biomechanics used in soccer kicks for the identification of new aspects and factors influencing the performance of soccer kicks. Soccer game is among the most popular sports globally. The offensive action in the soccer game is the soccer kick. The team with the majority of shooting stands greater opportunities to win the game. In this regard, it is very essential to enhance the soccer kicking technique in the training programs among the young energetic soccer players. The effectiveness of instep soccer kicks is affected by various factors such as the type of kick, the kicking distance from the goal, atmospheric pressure (air resistance) and the method of main kick as per the description of the biomechanical analysis. Earlier studies have explored the details of biomechanics in the soccer movement. New transformations have taken place in the performance of soccer kick such as the three-dimensional kinematics. Other movements include the joint-moments, which drive the joint movement, football performance mechanisms and various factors affecting the biomechanics of soccer kick. The elementary kinematics of lower limbs in the instep soccer kicks have previously gone through assessment. These demand the evaluation of the angular kicking position, the angular velocity and the joint linear kinematics involved. The linear velocity of the ankle hips and the knee in soccer kicks at the start of the movement to point of touching the ground, then finally to the ball impact (Mizrahi et al, 2000). Several studies of soccer-kick

Performance and Reward Management Assignment Example | Topics and Well Written Essays - 3000 words

Performance and Reward Management - Assignment Example The above issue is critically discussed in this paper. Reference is made particularly to the potential decrease of the payroll costs without the corporate plans to be affected. The reward practices, as a tool for supporting employee motivation, are analytically explained because of their high contribution in the increase of payroll costs. Particular emphasis is given on the problematic relations between the reward policies and practices since the above problems can negatively affect the payroll costs of organizations. A series of studies related to the issues under discussion have been studied. It is made clear that the limitation of payroll costs, as a strategic target of firms in different industries, is feasible; however, it is not clear whether the above finding involves in all organizations or whether there are organizations where the limitation of payroll costs is more difficult – especially when the need for increased profits, even in the short term is high and the limi tation of payroll costs would negatively affect such effort. In any case, the decrease of payroll costs should be adopted by all organizations, which are interested in establishing a long-term growth. The use of specific strategies, as indicatively suggested below, could help these firms to be protected from failures in their plans, as a potential consequence of the limitation of payroll costs across their departments. 2. Reward policies – role and forms In everyday business practice, the term ‘reward’ is used instead of the terms ‘salary’ and ‘wages’ (Cowling et al. 1998, p.173). In other words, the particular term is used in order to show all the potential benefits of an employee from his work in a specific organization. Moreover, the term reward can include both the monetary and the non-monetary benefits of employee in the workplace (Cowling et al. 1998, p.173). It should be noted that reward, as described previously, is part of a gre ater framework, the reward system, which has specific structure and rules as explained below. Moreover, in the context described above, reward can affect the payroll system of each organization (which under these terms is considered equal to the reward system). For this reason, the evaluation of the potential limitation of the payroll costs of a particular organization requires the reference to the reward system of the specific organization. The reward system of each organization can be differentiated, in accordance with the organizational culture and goals but also with the resources available for the realization of the relevant plans. In accordance with Armstrong (2007) the reward system established in modern organizations is likely to include a series of policies and practices, as for example: a) a reward strategy including the future plans of the organization regarding the payroll of employees, b) a reward strategy that refers to the terms on which the payment of employees in va rious organizational departments is based – compared to the average salary of employments within the same industrial sector; the particular strategy needs to be based on the relevant provisions of the law – referring both to the type of the reward given to each employee but also to the level of the reward, c) a reward practice referring to the techniques used for estimating the effectiveness of job evaluation techniques – as developed within the local or the international

The Digital Revolution Research Paper Example | Topics and Well Written Essays - 750 words

The Digital Revolution - Research Paper Example Company websites may employ domestic or global strategies in their e-commerce transactions (Bajaj, Debjani & Kamlesh, 2005). Websites with a domestic e-commerce strategy main seek to serve businesses and customers within the geographical boundaries of a country. In contrast, Bajaj, Debjani & Kamlesh observe that websites with a global focus aim towards promoting transactions between customers and businesses across global and international markets. Firms implementing global e-commerce need to address financial issues, legal issues and market access challenges such as cultural differences and language barriers. There are three main classifications for websites, namely transaction, promotion and content sites (Bajaj, Debjani & Kamlesh, 2005). Transaction sites are websites designed to enhance virtual or online transactions. This is mostly applicable for online business ventures that do not have the traditional brick and mortar model or any other physical presence. This site is more appr opriate for businesses dealing with specialized product categories. Promotional sites are those designed specifically for information and communication purposes with the aim of supplementing marketing activities and strengthening relationships. It is appropriate for companies seeking to develop the global presence and develop new channels of communication. Lastly, content websites are designed to provide customers and prospects with accurate and reliable content to aid in their buying process.

Market Research - report outline Essay Example for Free

Market Research report outline Essay 1. Executive Summary In 2009, the transport and logistics market in the GCC was worth an estimated US$20bn, and is expected to continue growing at slightly more than 10% per annum, rising to US$27bn by 2012. Throughout the logistics value chain, net operating profits range from as low as 5% in air freight, to 15% in warehousing, to as high as 30% in sea freight.i Within this, it is estimated that the market for Fourth Party Logistics services may have the potential to be within the range of 0. 85% to 1.8% of total logistics sector revenues by 2012, or between US$228m and US$381m.ii A significant number of factors are driving this growth and profitability. In particular, the relative attraction of the GCC and proximate emerging markets of 2 billion people, offer the promise of growth to many product firms facing a further period of sluggish demand growth in many of the more developed regions, following the severe global recession of 2008-09. Meanwhile, with oil having stabilised at over $70bbl, huge petrodollars have continued to flow into the region, funding on-going infrastructure and economic developments, such as manufacturing, economics and logistics zones, all of which require logistics servicesiii. In addition, rather than yielding a competitive market for logistics, the fragmentation of supply chain service providers, the multitude of logistical difficulties faced, and the myriad other free market impediments in the GCC, have all conspired to cause a high cost, high profit industry, with no